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Agency bites for £1m+ agencies // Wednesday 4th February 2026

 The Metrics That Make Agencies Win

Please note, this event is exclusively for agencies with a turnover of £1m or more. If you're looking for Agency Bites sessions for under £1m agencies, click here. 

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Why this is so important right now

Agencies are surrounded by data, dashboards and reports, but that does not always translate into clarity. What really matters is knowing which metrics genuinely guide good decisions. When you focus on a small number of meaningful KPIs, you gain direction, spot opportunities earlier and lead your agency with far more confidence.

 

The challenge is that most agencies are not tracking the right things. They rely on lagging indicators, overlook critical insights, or miss the simple KPIs that could transform performance across the whole business. The agencies that get this right? They see issues earlier, spot opportunities faster, and create a culture where everyone knows what success looks like.

 

In this online Agency Bites session, we’ll break down exactly what the top-performing agencies are measuring, and why it matters. You’ll learn the essential KPIs that give you visibility, alignment, and the ability to make smarter, more strategic decisions every day.

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Join us as we explore: 

  • The number one KPI every agency should be tracking - and why it drives nearly every major strategic decision.

  • Leading indicators for growth and new business that help you forecast momentum rather than react to it.

  • What team happiness and engagement data really tells you, and how to measure culture in a meaningful way.

  • The underrated KPI that solves more problems than you’d think - and how to use it as a powerful diagnostic tool.

If you want to understand what truly moves the needle, sharpen your decision-making, and operate with the same clarity as the top agencies, this session will give you the frameworks and focus you need.

This is an interactive workshop (cameras and microphones will be on). Please ensure that you’re ready to participate in this way on the day. Thank you.

Please note, this event is exclusively for agencies with a turnover of £1m or more. If you're looking for Agency Bites sessions for under £1m agencies, click here. 

About your host

Rory Spence is your host for Agency Bites. Day-to-day, you can find him helping ambitious agency owners who want to grow beautiful businesses. He’s helped hundreds of agency owners across the UK.

Combined with working on our annual agency benchmarking survey, BenchPress, he’s your go-to guy for the latest agency insights, stories and best practices.

Rory especially loves helping agency owners make more profit, streamline their financial processes, and be able to take more time to work on the agency, rather than in it.

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