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Benchmark your agency against the best
BenchPress explores the benchmarks, performance, challenges and stories that represent all parts of agency life.
In 2026, we'll be analysing and reporting data on mergers and acquisitions, along with exploring how agencies are faring when it comes to growth.
By taking part you'll discover what the top performers do differently - insights that have the power to transform your business.
This year's survey is now closed for submissions. Take a look at BenchPress Live (for over £1m agencies) or our launch webinar (for under £1m agencies) to hear the results, and to get your hands on the reports before anyone else.
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Hourly rates
Discover how the best-performing agencies charge for their services, with a breakdown of average blended rates plus tiered hourly rates by role seniority.
Profitability
What are the most profitable agencies doing differently? BenchPress provides Gross and Operating Profit benchmarks plus tips on how to improve.
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Agency wellbeing
How do other agency founders face challenges? Are people thriving or surviving? What is industry confidence like as we move on in to 2026?
Building a valuable agency
Explore the levers you can pull to increase the value of your agency. Discover the key areas other agency owners are investing in as part of their growth plans.
Technology & AI
Learn how agency owners are leveraging AI within their business and explore the strategies that have already been adopted. Plus, explore the impact AI has had on driving results.
Trends & opportunities
What are agencies focusing on for the next 12 months? Find out what's had the biggest impact on performance and how budget could be spent for the year ahead.
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Access the BenchPress Survey here
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BenchPress is something we look forward to every year. Taking part helps us compare ourselves to others, and work out how we can push forward.
It's well worth getting involved.
Creating healthier, happier agencies
BenchPress not only explores the latest performance data, but also confidence levels, wellbeing, impact and legacy. Our mission is to create transparency in performance and growth, to help build more beautiful businesses with brilliant agency leaders and teams at the heart of it all.
On our journey to carbon neutrality, we are also planting a tree with Ecologi every time somebody completes the survey to help offset the carbon we produce. Take a look at our forest here.
If you've never taken part in the survey before and are curious to know what it's all about, you can download the 2025 reports here.
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We love working with agencies
The Wow Company is the driving force behind BenchPress. We've been analysing and working with agencies for over 20 years, providing insights and support that make your life easier and your business better.
