.png?width=2500&height=1000&name=Copy%20of%20BenchPress%20web%20banner%20(3).png)
.png?width=1000&height=205&name=BenchPress%20Black%20(1).png)
Benchmark your agency against the best
The annual BenchPress reports explore the agency benchmarks, performance, challenges and stories that represent all parts of agency life. We survey hundreds of UK agencies every year (and have done for the past 14 years), and share these insights for free through our reports.
BenchPress is an essential part of every agency owner's toolkit. By taking part and reading the reports, you will gain insights that can have a direct transformative effect on the way you run your agency. Below are some of the key benchmarks we explore.
.png?width=500&height=500&name=BenchPress%20Pete%20Quote%20(1).png)
Hourly rates
Discover how the best-performing agencies charge for their services, with a breakdown of average blended rates plus tiered hourly rates by role seniority.
Profitability
What are the most profitable agencies doing differently? BenchPress provides Gross and Operating Profit benchmarks plus tips on how to improve.
.png?width=500&height=500&name=Untitled%20design%20(62).png)
Agency wellbeing
How do other agency founders face challenges? Are people thriving or surviving? What is industry confidence like as we move on in to 2026?
Building a valuable agency
Explore the levers you can pull to increase the value of your agency. Discover the key areas other agency owners are investing in as part of their growth plans.
Technology & AI
Learn how agencies are leveraging AI and discover which strategies have already been adopted. Plus, explore the impact AI has had on driving results.
Trends & opportunities
What are agencies focusing on for the next 12 months? Find out what’s had the biggest impact on performance and discover the strategies shaping the agency landscape.
Your benchmarking journey
Thanks to the large number of agencies participating in BenchPress, we’re able to release three separate reports throughout the year. This allows us to deep dive into individual topics, and take you on a six month journey of progression and insights.
Each report has two versions - one for agencies with a turnover of over £1m, and another for agencies under £1m. We launch each topic with a webinar, followed by a dedicated report.
In 2026 there are three focus areas: State of the Agency Nation, Driving Agency Growth, and Buying & Selling Agencies.
State of the Agency Nation
Out now
Compare your hourly rates, profitability, sales performance, cash balance, and remuneration.
Plus, we explore the latest AI and technology trends impacting agencies, and confidence levels for the year ahead.
Driving Agency Growth
Launching 12th May 2026
The strategies, investment decisions, and client approaches that help agencies grow sustainably, win better work, and build stronger client relationships.
Understand where agency growth is coming from and how the market is evolving.
Buying & Selling Agencies
Launching 7th July 2026
Gain a clearer understanding of what makes an agency valuable, what buyers are really looking for, and how to prepare for a successful exit.
Understand the different routes available, from trade sales to management buyouts and employee ownership.
.png?width=600&name=Claire%20Quansah%20(3).png)
"BenchPress is an important tool for agencies because it helps to really see what’s happening across the agency sector.
"It's one of the few reports that gets really robust data and insights to help agencies understand how they perform and how they compare to their peers."
Creating healthier, happier agencies
BenchPress not only explores the latest performance data, but also confidence levels, wellbeing, impact and legacy. Our mission is to create open and free transparency in performance, to help build more beautiful businesses with brilliant agency leaders and driven teams at the heart of it all.
On our journey to carbon neutrality, we are also planting a tree with Ecologi every time somebody completes the survey to help offset the carbon we produce. Take a look at our forest here.
If you've never taken part in the survey before and are curious to know what it's all about, you can get in touch with the BenchPress team here.
-3.png?width=1080&height=1350&name=Untitled%20design%20(12)-3.png)
.png?width=2500&height=1000&name=BenchPress%20web%20banner%20(2).png)
Access the latest BenchPress reports here
Access the latest benchmarks here
Complete the form below and we'll send you the latest 2026 BenchPress reports and invitations to the next launch webinar.
We love working with agencies
The Wow Company is the driving force behind BenchPress. We've been analysing and working with agencies for over 20 years, providing insights and support that make your life easier and your business better.
