HELPING YOU BUILD A PROFITABLE, VALUABLE AGENCY

Agency Performance Programme

Planning, profit and bespoke benchmarking sessions, every quarter, so your agency grows with intent.

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Planning

To start with, we'll build a forecast together that shows exactly how you'll grow, and grow profitably. Hiring, investment, risk, it's all decided in advance, not scrambled together as the year unfolds.

Profit

A diagnostic uncovers what's really holding your profit back, and you get best practice and real case studies from agencies who've solved it, so you leave with an action plan built to move the number that matters most.

Benchmarking

See exactly how your agency compares to others like it, with bespoke benchmarking built around your specific numbers. A clear picture of what's working, what isn't, and exactly where to focus next.

Profit, again.

We revisit this critical metric and tackle the next biggest opportunity to improve profitability. Profit isn't something you fix once and forget. It's built through consistent, repeated attention, year after year.

For 14 years, The Wow Company has been a patient and knowledgeable partner. They provide valuable insights on so much more than financial performance - that's the advantage of working with a team that knows the agency world.

We always seek Wow's advice if we're considering changes to our business, enabling us to move forward with confidence. I don't know where we'd be without them.

Sam Bailey | EPLS DESIGN

Why the Agency Performance Programme works

Most agencies get advice in one-off bursts: a workshop here, an ad-hoc report there, and then nothing until the next crisis hits.

This programme fixes that. Every session connects, and you build a relationship with somebody who consistently knows your agency inside and out. The plan we build with you in the first session will still be guiding your decisions and driving steady growth six months later.

At its core is the Wow Way to Profit™, the industry-leading methodology for planning, protecting and growing agency profit in a way that actually lasts. You'll know exactly where your biggest opportunity sits and what to do next. Add in BenchPress, the UK's landmark survey of agency performance, and you get hard data plus the know-how of a team with over 20 years of experience working with agencies like yours.

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FAQs

How much does it cost?

We charge £2,500 for your initial diagnostics and first session. After that, it's a monthly fee of between £800 - £950, depending on the level of support you need in your annual planning session and whether you're an accountancy client.

As you'll see from the next question, you don't need to change accountants to join the programme. That said, agencies that also work with us on their finances tend to see the biggest gains, as we can connect the programme to their numbers.

Book a no-obligation chat now and we can discuss exactly what you need.

All fees exclude VAT.

Do I need to change my accountants to Wow?

No – this is a great way to tap into Wow's expertise without needing to transition to a full-service accountancy client.

However, the agencies that make the biggest leaps with this programme over time are the ones that transition to us for accountancy services, such as outsourced finance. That way, we can connect the dots internally between the programme itself and your broader financial support.

Does my agency need to be a certain size to take part?

We specialise in agencies with a fee income of over £1m.

If your agency is under this milestone but you're still interested in this kind of support, then please get in touch by emailing info@thewowcompany.com.

Who will I be working with?

You'll be working with one of Wow's Senior Agency Advisers, a qualified accountant with at least a decade's experience of working with agencies.

How do I get started?

Book a call with us! We'll talk through where your agency is right now, confirm the programme is the right fit, and get the first session in the diary.

You don't need to wait until the end of your financial year to join, either. We'll get you started as soon as you're ready, so you can see the benefits right away.

What prep work will I need to do before the first session?

You'll need your most recent financial figures and management accounts, so we can build a forecast grounded in real numbers rather than starting from scratch. You'll also need to complete our profit diagnostics, which takes around 15 minutes.

Who from my agency should be involved?

At minimum, your MD or owner. Depending on your leadership team, it's also worth bringing whoever owns the numbers day to day, such as a finance lead or ops director, so the plan doesn't live in one person's head.

Are the sessions in person or online, and how long do they take?

Typically, the quarterly sessions take around two hours and are usually delivered online. However, we're always happy to discuss meeting in person if you'd prefer.

Is there a minimum commitment?

Yes – it's a 12-month programme, so you'd commit to 12 months.

However, we know that agency life comes with all sorts of ups and downs. If you ever need to discuss terms with us or make changes, just ask.

Why should I work with Wow?

Agencies are our world; we've worked with them for over two decades. All that knowledge has gone into building the Wow Way to Profit™, the methodology behind this programme.

We're also the driving force behind BenchPress, the UK's landmark benchmarking survey of agency performance. Joining the Agency Performance Programme will give you access to deep expertise, the latest data, and decades of experience solving the challenges that agencies face.