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A short daily email series to help you increase the value of your agency

How to increase the value of your agency business

Enrol for free

12 Days x 12 Levers

Whether you’re looking to sell your agency one day, or just want to build something more profitable, resilient, and rewarding – the value of your business matters.

The good news? There are specific, proven levers that increase agency value. The even better news? You can start pulling them right now.

We’ve taken the 12 key areas that buyers look at when valuing an agency and turned them into a clear, simple email series. One lever per day. Straight to your inbox.

Each email is short, practical, and written by Natalie Howarth, Head of Business Tax at The Wow Company. You’ll get expert insight and straightforward advice, without the jargon.

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What’s covered in the emails?

Over 12 days, we’ll explore the factors that make the biggest difference to your valuation, including:

  • Profit and pricing

  • Your niche and positioning

  • Recurring revenue

  • Team structure

  • Client risk and concentration

  • Strategic fit

  • The importance of IP

  • And more...! You'll have to sign up to find out... 
Who is this email mini-series aimed at?

This series is for agency owners who are:

  • Thinking about selling (one day, not necessarily today)

  • Curious what their business might be worth

  • Looking to increase value – even without an exit in mind

  • Wanting to understand what buyers really look for

Why should I read these now?

Because exit planning isn’t just something you do right before you sell.

The sooner you understand what drives value, the more options you’ll have – whether that’s exiting in the future, attracting investment, or simply building a better business today.

How often will you email me?

The clue's in the name - we will send you an email once a day, for 12 days. 

After this point, you'll be entered into our general marketing funnel. We'll invite you to agency events, and send alerts when we publish content we think you might be interested in. You can unsubscribe at any time.

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Ready to start?

  • Sign up now and get the first lever in your inbox today.
  • One short email per day for 12 days. No fluff. No pressure. Just clear advice from people who understand agencies.
  • Want to jump ahead? Book a call with Natalie, our Head of Business Tax, to start your business valuation journey.