Mastering Pricing Strategies: A BenchPress Breakfast with Peter Czapp

Profitable pricing in today’s economy

Join us in London for an engaging and interactive breakfast workshop designed to help £1m+ agency leaders fine-tune their pricing strategies. In a world where client budgets are being cut and agency profit margins squeezed, this session is perfect for those looking to refresh their approach to pricing and boost profits. You’ll enjoy a morning filled with practical insights and lively discussion (plus great coffee and pastries).

What you’ll walk away with:

Understanding value-based pricing: Learn how to align your pricing with the true value you deliver, ensuring you’re fairly compensated for your efforts.

Communicating your worth: Discover how to talk about your agency’s value in a way that resonates with clients and turns pricing discussions into positive experiences.

Pricing models that work: Explore key pricing models to find what suits your agency and will help you win more new business.

Overcoming pricing objections: Gain practical techniques to handle objections with confidence and ensure you maintain your margins.

Implementing price increases: Find out how to introduce price changes smoothly, keeping clients happy whilst boosting profitability.

Why Should You Attend?

This workshop offers you the chance to connect with fellow agency leaders, share real-world experience, and get practical tips that you can implement straight away. Led by Peter Czapp, co-founder of The Wow Company, this session is a unique opportunity to benefit from deep industry insights and experience.

Please note: Places are limited. We expect this event to sell out quickly and will not be able to increase capacity - please book your spot if you would like to attend. Bookings are £99+VAT. If you have any issues accessing the payment portal below, please go directly to Eventbrite.

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Meet Your Host

Peter Czapp, co-founder of The Wow Company and industry benchmarking expert, brings years of experience supporting agency leaders. Known for his insightful, uplifting, and engaging approach, Peter is dedicated to helping agencies unlock their potential. With a wealth of knowledge in pricing strategies and a passion for helping agencies achieve their potential, Peter will lead this interactive workshop, offering valuable tips and encouragement throughout the session.

FAQ

Who is this breakfast for?

This BenchPress breakfast is for agency owners and leaders of £1m+ agencies looking to connect and grow.

Where is the breakfast located?

Breakfast will be held at The Fable, 52 Holborn Viaduct, London, EC1A 2BN - Please enter through the main entrance, and a member of the team will direct you to the breakfast area.

What time does the event start?

Please arrive from 9:00am. The main session will begin promptly at 9:30am, so please arrive in good time to grab a coffee and settle in.

Can I let someone know about my dietary requirements?

Absolutely! If you have any dietary requirements or allergies, just let us know by filling in the relevant details when booking your ticket.

How can I contact the organiser if I have questions?

Please contact The Wow Company at info@thewowcompany.com or give us a call on 01264721670.

Are tickets refundable or transferable?

Only in special circumstances. Get in touch if you need a refund and let us know why, and if you'd like to transfer your ticket please bear in mind that the event is for senior leaders of £1m+ UK agencies so we are unlikely to accept a transfer outside of that audience.

About BenchPress

BenchPress is the industry’s most comprehensive benchmarking survey for agencies, providing essential insights into key trends and performance metrics. Founded by The Wow Company, BenchPress equips agency leaders with the data they need to make informed decisions, compare their performance, and identify opportunities for growth.

By participating in BenchPress, you gain access to powerful knowledge that can help steer your agency towards greater success.

Find out more