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Our Manifesto for Beautiful Business

What we believe

In this fast-moving, digital world, many businesses focus on short-term results driven solely by return on investment at the expense of their people, their customers, and even themselves.

We believe there is another way. That is why we created our manifesto.

When you read this manifesto, we want you to feel inspired and empowered in your own quest to build a beautiful business and to join a community of like-minded business owners doing the same.

Our Manifesto

What is a beautiful business?

Beautiful business isn’t an abstract concept. Beautiful business is a real, actionable and proven way of thriving in the business world. What’s beautiful to me might not be beautiful to you though; you decide.

We naturally gravitate towards working with businesses with soul; businesses that are at the centre of enriching, human experiences. Our mission is to make it easy for people to build beautiful businesses.

You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make



Beautiful businesses are…


Beautiful by design

Beauty doesn’t happen by chance; it happens by design.


Even the most technologically-advanced, automated businesses are still people businesses at their core.


Beautiful businesses are built to last; taking a long-term view, resisting the temptations of shortcuts, however alluring the shortcut may be.

Driven by purpose

An authentic purpose can override the need for complex management structures and behaviours.


Make it remarkable. Stand out. What is it you do that someone is going to tell one other person about? What do you want to be famous for?

What next?

By creating this manifesto and our community, we want to connect like-minded people together around a common cause – to make business more beautiful.


Join our community to receive:


Ideas to take your business to the next level


Inspiration from people who already run beautiful businesses


Insights that will transform the way you think about your business

Join our Beautiful Business Community

Fill out the form below to receive regular email updates with tips, ideas, inspiration and insights for your business. When you join our community, we’ll immediately send you a list of actions and ideas from each section of our manifesto that you can implement in your own business.

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By submitting the form above you’re letting us, The Wow Company contact you for marketing purposes in relation to our Beautiful Business Manifesto. Like any beautiful business, The Wow Company does not pass your personal information to any third parties. For more details please visit our Privacy Policy.

Some inspiration from other business owners

Why we believe this

Together, Peter and Paul founded The Wow Company in 2004. They believed accountants should be at the heart of building beautiful businesses. They set out to be the accountants you’ve always dreamed of.

The heartbeat of Wow has always been about great people working together. Over the years, we’ve built a team of smart, caring, passionate and fundamentally nice people. A team that loves helping people achieve their dreams and being part of the exciting journey of growing a business.


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Our Manifesto
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