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Friend in Need

Sometimes we all need a friend. ‘Friend in need’ is an assistance programme to support the emotional and physical wellbeing of you, your team and your family – for free. A bit like an expert friend who’s on the end of the phone or an app 24/7 in a completely confidential and non-judgmental way.


What’s included

Wow’s ‘Friend in Need’ programme of expert wellbeing advice and compassionate guidance includes:

We’ve made the programme available to all Wow clients, their family and team members – all as part of their monthly service package. ‘Friend in Need’ is powered by industry leaders, Health Assured.

As a Wow client, we will have emailed you a pdf with instructions on how to access the service, including the phone number to call. 


Research we conducted on the mental resilience of business owners found that 74% of business owners regularly feel ‘uncontrollable worry’ about their business. We feel strongly that there is a need for mental health support for business owners, their teams and their families – which is why we rolled out ‘Friend in Need’ to Wow clients.

When you might use Friend in Need

For you

If you’re struggling to cope or feel like your general mindset isn’t as resilient as usual, you have someone you can call confidentially at any time – day, night or weekend. 

For your team

People react differently to change and sometimes it’s easier to talk to someone outside of work. Friend in Need provides your entire team with the opportunity to do this. 

For your family

Friend in Need may also be useful for your family. If any of your family are wanting to chat things through or want to know how they can support you more effectively. 

Once you go through enough crises, you get used to it and better at managing it. You learn that you’ll probably be alright. Balancing yourself emotionally and mentally is really important otherwise the stress grinds you down
Hiroki Takeuchi, CEO GoCardless

A 24-hour helpline

Friend in Need provides a completely anonymous counselling helpline 24-hours a day, powered by the experts from Health Assured. This is to support you, your family and your team through any of life’s issues or problems. Your call will be handled by an experienced therapist or advisor, who will offer support in a friendly, non-judgemental manner. If you’re feeling like you need someone to speak to, you now have someone at the end of the phone whenever you need them.

Online health and wellbeing portal

In addition to the counselling support and advice, the Wellbeing Portal will give you access to: 

  • Cognitive Behavioural Therapy online
  • Interactive health assessment providing personal tailor-made dietary tips and fitness plans
  • Fitness and lifestyle advice
  • Four-week self-help programmes
  • Mini health checks

Completely anonymous service

The ‘Friend in Need’ programme is completely anonymous and is powered by industry leaders, Health Assured. We will receive anonymous, aggregate data from Health Assured showing usage levels. We will not be able to determine any individual users from any of the data provided to us. Both Wow and Health Assured adhere to strict privacy standards.

Not a Wow client?

Our dream is that all business owners have access to this level of support. At the moment, we are focussed on the Wow community, but if you know other business owners you think may need this help, please get in touch and we can see how we can help.

Some other resources for you and your team

  1. Why we launched Friend in Need
  2. Wow’s report on mental resilience of business owners
  3. Series of free resources to help improve mental wellbeing in your workplace from Mind for better health


Find out more

Book a call at a time that suits you

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