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Building a Beautiful Business

In this fast-moving, digital world, many businesses focus on short-term results driven solely by return on investment at the expense of their people, their customers, and even themselves.

We believe there is another way.

We believe that business can be beautiful. We believe that doing the right thing gets results. We believe that having a clear purpose and standing up for what you believe in is the secret to building a beautiful, sustainable business – something to be really proud of. It can also be a huge amount of fun.

What is a beautiful business?

Beautiful business isn’t an abstract concept. Beautiful business is a real, actionable and proven way of thriving in the business world. What’s beautiful to me might not be beautiful to you though; you decide.

We naturally gravitate towards working with businesses with soul; businesses that are at the centre of enriching, human experiences. Our mission is to make it easy for people to build beautiful businesses.

Beautiful businesses are…

Beautiful by design

Beauty doesn’t happen by chance; it happens by design.

People-centred

Even the most technologically-advanced, automated businesses are still people businesses at their core.

Sustainably-run

Beautiful businesses are built to last; taking a long-term view, resisting the temptations of shortcuts, however alluring the shortcut may be.

Driven by purpose

An authentic purpose can override the need for complex management structures and behaviours.

Remarkable

Make it remarkable. Stand out. What is it you do that someone is going to tell one other person about? What do you want to be famous for?

Leading a beautiful business in uncertain times

Despite the uncertainty caused by Coronavirus, there are still many ways your business can thrive. We’ve created 11 strategies to help you lead your business through the coming months. This is based on our experience of working with hundreds of businesses over the years and observing what the most successful ones do differently in challenging times.

A great place to start is with your team. As Peter Drucker famously pointed out – culture will eat strategy for breakfast – and this is even more true when we’re living in uncertain times. Therefore, it’s important to engage your whole team in what you’re trying to achieve. Here are some tips that will help:

View our other tips

Insights from top business owners

Why planning is an essential part of building a beautiful business

A lot of businesses make the mistake of starting from where they are now and work forwards, rather than thinking about where they want to end up and working back. Beautiful businesses begin with the end in mind.

This One Page Plan will help you do this.

What one thing could you do in the next week that would dramatically move you closer to your objectives? 

View our other tips


Want help building a beautiful business?

Making the switch to Wow has proved to be one of the best business decisions we’ve ever made. The transition from our old firm was seamless and as well as managing our day to day accounting, the ongoing strategic advice they provide is a vital part of our stability and expansion. Thanks guys!

James Cottons
Onespacemedia

We can help you do that. We’ll look at all the ways you can build a beautiful business. Book a chat with Rory.


The Truly Beautiful Business

Beautiful businesses are sustainably run. They care for the planet and create a better world for all of us to enjoy.

In his book on the success of the All Blacks, Legacy, James Kerr talks about the idea of planting trees you’ll never see grow. Build something that leaves a legacy, that creates an impact.

In 2019, Wow partnered with Offset Earth to create a Climate Positive Workforce, planting 600 trees a month to offset the carbon we produce. Click here to find out how you could do the same for your business.

Join our Beautiful Business Community

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Why we believe this

Together, Peter and Paul founded The Wow Company in 2004. They believed accountants should be at the heart of building beautiful businesses. They set out to be the accountants you’ve always dreamed of.

The heartbeat of Wow has always been about great people working together. Over the years, we’ve built a team of smart, caring, passionate and fundamentally nice people. A team that loves helping people achieve their dreams and being part of the exciting journey of growing a business.

Our Manifesto

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