In this fast-moving, digital world, many businesses focus on short-term results driven solely by return on investment at the expense of their people, their customers, and even themselves.

We believe there is another way.

We believe that business can be beautiful. We believe that doing the right thing gets results. We believe that having a clear purpose and standing up for what you believe in is the secret to building a beautiful, sustainable business – something to be really proud of. It can also be a huge amount of fun. 


Something beautiful is coming...


What is a beautiful business?

Beautiful business isn’t an abstract concept. Beautiful business is a real, actionable and proven way of thriving in the business world. What’s beautiful to me might not be beautiful to you though; you decide.

We naturally gravitate towards working with businesses with soul; businesses that are at the centre of enriching, human experiences. Our mission is to make it easy for people to build beautiful businesses.

Beautiful businesses are…

Beautiful by design

Beautiful by design

Beauty doesn’t happen by chance; it happens by design.


People centred

Even the most technologically-advanced, automated businesses are still people businesses at their core.



Beautiful businesses are built to last; taking a long-term view, resisting the temptations of shortcuts, however alluring the shortcut may be.

Driven by purpose

Driven by purpose

An authentic purpose can override the need for complex management structures and behaviours.



Make it remarkable. Stand out. What is it you do that someone is going to tell one other person about? What do you want to be famous for?

Beautiful businesses care for the planet
Beautiful businesses care for the planet

Beautiful businesses are sustainably-run. They care for the planet and create a better world for all of us to enjoy.

In his book on the success of the All Blacks, Legacy, James Kerr talks about the idea of planting trees you’ll never see grow. Build something that leaves a legacy, that creates an impact.

In 2019, Wow partnered with Ecologi to create a Climate Positive Workforce, planting 600 trees a month to offset the carbon we produce. Find out how you could do the same for your business.


Want help building a beautiful business?

James Cottons

Making the switch to Wow has proved to be one of the best business decisions we’ve ever made. The transition from our old firm was seamless and as well as managing our day to day accounting, the ongoing strategic advice they provide is a vital part of our stability and expansion. Thanks guys!

James Cottons

We can help you do that. We’ll look at all the ways you can build a beautiful business. Book a chat with Rory.


Something beautiful is coming

Fill out the form below to request to join our Beautiful Business Community when it launches.


Why we believe this

Together, Peter and Paul founded The Wow Company in 2004. They believed accountants should be at the heart of building beautiful businesses. They set out to be the accountants you’ve always dreamed of.

The heartbeat of Wow has always been about great people working together. Over the years, we’ve built a team of smart, caring, passionate and fundamentally nice people. A team that loves helping people achieve their dreams and being part of the exciting journey of growing a business.