How should agencies navigate COVID-19? The awesome team at Entourage decided to host a webinar series exploring a range of topics to offer some insight and inspiration for agency leaders during these uncertain times. They put together four virtual panel discussions with marketers, agency leaders, procurement and financial experts.
One of the virtual panel discussions was on Optimising financial health and it included our very own co-founder Peter and also Gellan Watt. They discussed how to:
Improve cash flow – three things you can do instantly improve your cash position
Increase your resilience – what you need to do to ensure your agency is in the best possible financial shape
Setup your dashboard – the four key metrics you need to be measuring right now
Practical guidance on what you do right away to increase your chances of success over the coming months