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Get your copy of the results of the UK’s largest survey of independent agency owners and gain insights to guide you through 2025 and beyond.

You'll be able to compare yourself against your peers in key areas: hourly rates, profitability, sales performance, and the latest trends impacting agencies. You'll also discover what the top performers do differently - insights that have the power to transform your performance.

Thanks to the large number of agencies participating in BenchPress, we’re releasing three separate reports. Each has a version for agencies with a turnover of over/under £1m. See the report topics below.

 

State of the Agency Nation

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Compare your hourly rates, profitability, sales performance, cash balance, and remuneration.

Plus, we explore the latest AI and technology trends impacting agencies, and confidence levels for the year ahead.

 

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People & Salaries

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The key people metrics, plus how agencies hire, reward and engage their teams to achieve outstanding results.

For the first time, you can also access a breakdown of salary data for all key agency roles.

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Agency Milestones

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How long it takes agencies to reach key growth milestones, from winning your first £100k deal to hiring a CEO (and which of these make the biggest impact on performance).

Plus, we analyse what a typical agency looks like at each stage of growth.

 

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    Download all the 2021 reports

    Download the latest reports

    Fill in the form below and we’ll send you links to all of the reports we've published this year.

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    About BenchPress

    In 2012, we began our agency benchmarking report – BenchPress. The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. 

    BenchPress has grown to become the largest survey of UK independent agency owners and is a great way to benchmark yourself against your peers. 

     

     

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    We love working with agencies

    In this fast-moving, digital world, many agencies focus on short-term results driven solely by return on investment at the expense of their people, their customers, and even themselves.

    We believe there is another way. We believe profit and sustainability should be at the heart of growing an agency.

    We’ve worked with hundreds of agencies over the years, typically those with between 8-80 staff. We love providing agency owners with insights and best practices so they can make better decisions.