40% of agencies say winning new business is their number one challenge right now, up from 27% last year.

After a brutal 2023, winning new business is top of the agenda for agencies. A year of delayed decisions, reduced client budgets, and fewer leads has taken its toll.

This webinar will not only give you the very latest new business benchmarks but also tips and tools to help you win more of the clients you really want to work with.

Attend this event to discover:

The biggest new business challenges agencies face right now (and how you can solve them).



What works when it comes to generating leads, including the tactic that has shot up the rankings.

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The technology agencies recommend to drive their new business function and maximise results.


The sales and marketing metrics to measure to give you early insights and boost performance.

The biggest determinant of new business success - the key trait of high-performing agencies.


Plus, join in the live chat with other agency leaders and ask questions relating to your agency.

Download all the 2021 reports

Book your place

You'll leave the webinar with thought-provoking insights and practical tips to boost your new business performance. 

Those who register will also be the first to receive the New Business BenchPress report.

Other stats we will share: 

  • Length of sales cycles 
  • Conversion rates
  • What clients are worth 
  • Percentage of fees on retainer 
  • Time and money spent on new business

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About BenchPress


In 2012, we began our agency benchmarking report – BenchPress. The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. BenchPress has grown to become the largest survey of UK independent agency owners and is a great way to benchmark yourself against your peers.

As well as the results from the survey, BenchPress is now an entire programme of activity, with events, content and support for agency owners taking place throughout the year.

Take a look at last year's reports.

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