The hottest UK agency benchmarks and insights to guide your agency through 2023 and beyond. 

This year, thanks to the large number of agencies participating in BenchPress, we’re releasing three separate reports. Each one has a version for agencies over/under £1m.

See the report topics below.

State of the Agency Nation

  • The latest financial performance benchmarks

  • Key trends, current challenges, and priorities for agency owners

  • How agency owners spend their time


Pricing Benchmarks

  • How agencies price their work, and what the most profitable ones do differently

  • Hourly rates and level of discounting

  • How agencies manage price increases and scope creep


Profit & Growth

  • Traits of the fastest-growing and most profitable agencies

  • Operating profit and utilisation rates

  • Technology that agencies are using to stay ahead of the competition


Download all the 2021 reports

Download the reports

Fill in the form below and we’ll send you links to the reports

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About BenchPress

In 2012, we began our agency benchmarking report – BenchPress. The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. 

BenchPress has grown to become the largest survey of UK independent agency owners and is a great way to benchmark yourself against your peers. 




We love working with agencies

In this fast-moving, digital world, many agencies focus on short-term results driven solely by return on investment at the expense of their people, their customers, and even themselves.

We believe there is another way. We believe profit and sustainability should be at the heart of growing an agency.

We’ve worked with hundreds of agencies over the years, typically those with between 8-80 staff. We love providing agency owners with insights and best practices so they can make better decisions.


We’ve partnered with Mailchimp & Co

We’ve partnered with Mailchimp

We’ve partnered with Mailchimp & Co to help agencies increase their chances of success. Learn more.