In this talk from BenchPress Live 2026, Ryan Hall (Founder of Friday Solved) breaks down one of the biggest challenges in growing a business: getting sales and marketing to actually work together. While both teams play a critical role, they often operate in silos with marketing focused on awareness and sales focused on revenue.
Ryan explores why this disconnect happens and, more importantly, how to fix it. Through simple examples and straight-talking insight, he introduces a more joined-up approach built around one key idea: buyability. In this session, Ryan covers:
- Why misalignment between sales and marketing holds businesses back
- How better collaboration can drive more predictable, scalable growth
- The importance of shared language, shared goals, and shared responsibility
- How to build propositions around real market challenges
- Why your focus should shift from “selling” to helping clients buy
It’s a practical talk that will help you rethink how your sales and marketing functions connect and what small changes could make a big difference. When sales and marketing work together, growth becomes much more consistent and sustainable.
About our guest: Ryan Hall
Founder of Friday Solved and former co-founder of Nice Agency, Ryan brings two successful exits and over two decades of sales and growth expertise. He partners with agency and B2B leaders to build sales engines and go-to-market strategies that turn services into solutions.
🔗 LinkedIn
