
Lessons in Leadership: Cultivating a People-First Business Environment with Becky Simms
Explore how to lead with empathy and innovation in a tech-driven world - combining behavioural insight, purposeful culture, and digital-first strategies to build impactful businesses.
About our guest
Becky Simms is the Founder and CEO of Human First Collective, a collection of digital businesses that make space for human brilliance by embracing the evolving tech and AI landscape.
Becky has been listed in the BIMA100 for the last five years, a list of the top 100 people shaping the future of the digital industry. Her two digital agencies focus on how understanding human behaviour can supercharge digital products and marketing strategies. She also spearheads a not-for-profit, Aspiration Digital, which inspires our future digital leaders.
Becky is a member of the Government’s Digital Skills Council, providing industry knowledge and expertise to help solve the digital skills gap.
This episode covers
Customer-Centric Marketing: Highlighting the importance of placing customers at the centre of business strategies by combining creativity with practical, real-world solutions to meet their needs effectively.
Experience with Business Acquisition: Insights into navigating the complexities of acquisitions and managing the challenges and opportunities that arise afterwards, while maintaining core business values.
Workplace Culture as a Priority: Understanding the significance of fostering and integrating a strong workplace culture to enhance team collaboration, morale, and long-term success.
Adapting to Flexible Work Structures: Exploring strategies for balancing remote and hybrid work environments to support employee well-being and productivity in modern work settings.
The Four-Day Work Week: Examining the implementation of a four-day work week, its advantages in terms of work-life balance, and the limitations or challenges it may present for businesses.
Early Foundations of Leadership and Growth: Learning from lessons in leadership, the influence of role models, and the value of staying focused on long-term goals to achieve professional and personal growth.
Useful links
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Website: Reflect Digital
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Social media: Connect with Becky on LinkedIn

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