Welcome back to the Beautiful Business Podcast, brought to you by The Wow Company. In Part 2 of our Season 3 highlights, Chloe and Paul revisit even more standout conversations from across the series. From demystifying sales to the realities of succession, from happiness at work to building pioneering creative businesses, this episode is packed with practical wisdom and honest reflections.
Episode Highlights
Ryan Hall - Sales Coach & Author of Don’t Sell
Ryan reframed sales as relationship-building, showing how curiosity, generosity, and trust are the true drivers of growth. His “don’t sell” mantra flips the script, proving that good business starts with being human.
“Replace sales with relationship… it starts by talking to someone as a human, not a dollar sign.”
Kelly Goodship - Managing Director, The Wow Company
In a rare in-house conversation, Kelly opened up about stepping into the MD role and the fears, doubts, and imposter syndrome that came with it. Her candid reflections on succession, self-belief, and caring deeply for people resonated with leaders everywhere.
“My fear is that I’m never going to do as good a job as you - but I won’t let that bottle up. I’d rather just call and talk it through.”
Lord Mark Price - Former MD of Waitrose & Deputy Chairman, John Lewis Partnership
Mark shared his lifelong mission to make work happier. He revealed the six fundamentals of workplace happiness and why the relationship with your line manager is the single biggest factor.
“None of the six things I talk about are expensive - yet they massively improve productivity and performance.”
John “Sinx” Sinclair - Co-founder, ustwo
Sinx pulled back the curtain on building a pioneering creative studio, balancing client services with breakout products like Monument Valley. He spoke openly about the tensions of diversification, the risks of seeing client work as ‘bread and butter,’ and why humility and simplicity matter most.
“Clients don’t want to be the bread and butter - they want to be the cream cake. You have to love what you’re doing.”
Practical Takeaways
Rethink sales
Shift your mindset from closing deals to opening relationships. Trust and value come before transactions.
Lead with openness
Succession planning isn’t perfect - but candid conversations and care for people create lasting trust.
Happiness drives performance
Pay and perks matter, but culture, recognition, and relationships are what make work truly rewarding.
Balance bread and butter with bold bets
Diversification can bring breakthroughs, but only if client service remains something you love, not just a means to an end.
Thank you again to all our guests and listeners for being part of this inspiring season.
If you enjoyed Season 3, don’t forget to subscribe, leave a review, and share your favourite moments with us - we’d love to hear from you.
For more advice and inspiration on building a beautiful business, head to:
wowco.co.uk/hub
