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Almost every agency owner will, sooner or later, ask the question “how does this compare with other agencies?” They could be talking about any number of measures; marketing investment, pitch conversion rate, client retention, or new business resourcing to name just a few.

In the latest episode of Small Spark Theory, our co-founder Peter discusses the findings from our current agency benchmarking report – BenchPress. They also dig a little deeper into the trends and correlations behind the wealth data collected over seven years of agency benchmarking.

 

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