How to price your work (and win more of it) in tricky times

Please note this session is for agencies with £1m+ turnover. For those under £1m, register for a session on either Tuesday 16th April or Thursday 25th April.

Why this is so important right now

The BenchPress reports have continually highlighted pricing as a critical challenge for agencies. Now more than ever, it’s important to have a solid strategic approach for how you value your work to ensure you attract and win the right clients.

In a tough economic climate, pricing can be one of the first things to come under pressure, as clients demand more for their money. There’s no doubt that rates have an impact on new business - we see agencies discount, negotiate and often take on more than what they’re charging for simply to get deals over the line. However, these are short-term wins that can cause long-term challenges.

During these Agency Bites sessions, we’ll explore:

• What the latest pricing benchmarks mean for your size of agency
• The fundamentals of value-based pricing - and how to adjust your sales technique accordingly
• How to increase your rates for your existing clients
• The benefits of building out a niche and what this does to your conversion rate
• How to discount effectively

This is an interactive workshop (cameras and microphones will be on). Please ensure that you’re ready to participate in this way on the day. Thank you.

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