The hottest UK agency benchmarks and insights to guide your agency through 2022 and beyond. Download the 2022 reports. 

About BenchPress

In 2012, we began our agency benchmarking report – BenchPress. The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. 

BenchPress has grown to become the largest survey of UK independent agency owners and is a great way to benchmark yourself against your peers. 

More stats, more analysis, more insights

This year, thanks to the large number of agencies that took part in BenchPress, we’ve created more reports than ever before.

  • Financial performance and client work
  • Recruitment and retention
  • We've also created benchmarks for agencies £1m+ and under £1m
  • Global benchmarks created in partnership with Mailchimp & Co
  • With more reports and insights coming soon


The topics we covered in this year’s BenchPress survey

New business


We reveal what’s working (and what’s not) when it comes to winning new clients, including how agencies win their biggest deals.

Recruiting and retaining talent


This year, you can compare yourself to others on staff retention rates, team wellbeing, hiring plans, and the future of work.

Financial performance


We’ve shared important financial benchmarks, including growth rates, profitability, cash reserves, and your personal income.

What agency owners say

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BenchPress is not one of those reports you scan and forget. It’s the insight you pore over and revisit endlessly. It is our balance, the benchmark for our business planning, and the re-alignment of goals to meet an industry that is in change.  I love that it isn’t just the broad brushstroke insight. It gets into the nitty gritty and helps us evaluate everything from our rates and new business performance, to talent retention and culture.

Katy Howell
CEO of immediate future

Matt Scaysbrook, Founder and Director WeTeachCRO

We genuinely look forward to BenchPress every year. It gives us detailed external validations on our strengths & weaknesses amongst our peers, and we use those insights to double-down on our positives & build plans to improve our negatives. And all of that makes us a stronger, more stable & more profitable agency for the year ahead.

Matt Scaysbrook
Director of Optimisation at WeTeachCRO

Download all the 2021 reports

Download the 2022 reports

Fill in the form below and we’ll send you links to the reports


We love working with agencies

In this fast-moving, digital world, many agencies focus on short-term results driven solely by return on investment at the expense of their people, their customers, and even themselves.

We believe there is another way. We believe profit and sustainability should be at the heart of growing an agency.

We’ve worked with hundreds of agencies over the years, typically those with between 8-80 staff. We love providing agency owners with insights and best practices so they can make better decisions.

We’ve partnered with Mailchimp & Co

We’ve partnered with Mailchimp

We’ve partnered with Mailchimp & Co to help agencies increase their chances of success. Learn more.