The hottest UK wide and regional agency benchmarks and insights to guide your agency through 2021 and beyond. Download all the 2021 reports.

About BenchPress

In 2012, we began our agency benchmarking report – BenchPress. The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. 

BenchPress has grown to become the largest survey of UK independent agency owners and is a great way to benchmark yourself against your peers. 

More stats, more analysis, more insights

This year, thanks to the large number of agencies that took part in BenchPress, we’ve created more reports than ever before.

  • Benchmarks for £1m+ agencies
  • Benchmarks for agencies under £1m
  • Global benchmarks, created in partnership with Mailchimp & Co
  • Local UK benchmarks*

*Scotland, Central & Eastern England, London, The South, The North, Bristol & Cardiff

The topics we covered in this year’s BenchPress survey



We reveal how working habits have changed since COVID, what the future holds, and how you’re tracking productivity and performance in a world where we’re spending less time in our offices.



This year, we’ve gone into more detail on how agencies price than ever before. We’ve shared hourly rates by region and job role, plus who is charging premium pricing and how they’re doing it.



We’ve looked at how profit has been impacted by COVID and how agencies are performing against the number one profit metric: Gross Profit %. 

What agency owners say

Charles Southey

Having the opportunity to see how we’re performing in comparison to other agencies is immensely valuable. We often use BenchPress data to aid strategic decisions which increases our chances of success

Charles Southey
Founder and CEO of Forge

Matt Scaysbrook, Founder and Director WeTeachCRO

We genuinely look forward to BenchPress every year. It gives us detailed external validations on our strengths & weaknesses amongst our peers, and we use those insights to double-down on our positives & build plans to improve our negatives. And all of that makes us a stronger, more stable & more profitable agency for the year ahead.

Matt Scaysbrook
Director of Optimisation at WeTeachCRO

Download all the 2021 reports

Download all the 2021 reports

Fill in the form below and we’ll send you links to the reports


We love working with agencies

In this fast-moving, digital world, many agencies focus on short-term results driven solely by return on investment at the expense of their people, their customers, and even themselves.

We believe there is another way. We believe profit and sustainability should be at the heart of growing an agency.

We’ve worked with hundreds of agencies over the years, typically those with between 5-75 staff. We love providing agency owners with insights and best practices so they can make better decisions.

We’ve partnered with Mailchimp

We’ve partnered with Mailchimp

We’ve partnered with Mailchimp & Co to help agencies increase their chances of success. Learn more.

Any questions?

Any questions?

Please get in touch with us at, and we’ll help you out.