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The Wow Company

BenchPress Privacy Policy

The Wow Company (UK) Limited (“We”) are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting (the “Website”) or taking part in our BenchPress surveys you are accepting and consenting to the practices described in this policy as well as consenting to our use of cookies in accordance with the terms of this policy.

You can contact us at The Wow Company (UK) Limited of Hickenield House, East Anton Court, Icknield Way, Andover, Hampshire, SP10 5RG.


Where it all began
The Wow Company started BenchPress in 2012, initially benchmarking agencies in the UK. They have grown that survey to be the largest of its kind for independent agency owners in the UK.

Your data

By taking part, you agree The Wow Company and/or one of our partners (listed at the bottom of this Policy) will have access to your responses and can email you to share the results, trends, and insights derived from the survey. If you at any point don’t wish to be contacted, you can unsubscribe at any time.

The more questions you complete, the more benchmarks you’ll get out of it. However, if there’s something you don’t want to share with us, please skip the question. To publish the report, we consolidate the data and process it to put together the benchmarks and insights. Your individual answers are never shared outside of the organisations specifically mentioned at the start of the survey.


The General Data Protection Regulations, (GDPR), apply from 25 May 2018, creating consistent data protection rules across Europe. It applies to companies that are based in the EU and global companies that process personal data about individuals who are based in the EU. At The Wow Company, we shall ensure that we do not just observe the requirements of the GDPR for those Users based in the EU, but that we adopt the GDPR principles of transparency, control and accountability for all our Users across the globe.

The GDPR gives our Users certain rights when using our Services, which include the right to:

Our commitment to you is:

We promise we will:

You will always:


Processing your personal data: Legitimate Interest

The processing of your personal data by The Wow Company or a third party may be undertaken if we have a legitimate interest to do so. In our case this includes:

  1. For the purposes of providing information about our services and to monitor usage in order to improve those services from time to time.
  2. Sharing your personal information as part of a business sale, reorganisation or similar transaction.
Processing your personal data: By Consent

Where we process your personal data by relying on your consent to do so, we shall ensure that such consent is:

  1. freely given by you;
  2. specific with regards to what processing we wish to undertake so that you are fully informed;
  3. unambiguous and given by a clear affirmative action.
Information we collect from you

We will collect and process the following data about you:

The legal basis for this processing is our legitimate interests, namely monitoring and improving our Website and enabling you to communicate with us and for us to send you reports and other material by request.


Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and utilise all of its features.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Generally, cookies work by assigning to your computer a unique number that has no meaning outside of the Website. The cookies do not contain any personal information and cannot be used to identify you. They simply help us to provide you with a personalised user experience and also allows us to improve our website and advertising. You can find more information on our use of cookies in our Cookie Policy.

Uses made of the information

The information you give to us, we will use in the following ways:

Disclosure of your information

You agree that we have the right to share your personal information with:

Where we store your personal data

The data that we collect from you will be transferred to, and stored at, a destination inside the European Economic Area (“EEA”) by preference and wherever possible. For time to time personal data may be transferred, viewed and processed outside of the EEA. It will also be processed by staff operating inside the EEA who work for us or for one of our suppliers outside of the EEA. To process the survey data we use Survey Monkey. SurveyMonkey’s information systems and technical infrastructure are hosted within world-class, SOC 2 accredited data centres. Physical security controls the data centres include 24×7 monitoring, cameras, visitor logs, entry requirements, and dedicated cages for SurveyMonkey hardware. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All cloud services we use internally use industry-standard TLS (Transport Layer Security) and have up-to-date security measures and protocols.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website or via email; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Retaining and deleting your personal data

Anyone also has the right to request deletion of all their personal data a business holds, or modification of their data if it’s inaccurate or incomplete. GDPR requires the permanent removal or modification of any personal data. If you’d like your data permanently deleted or modified you can request to do so by emailing, we will respond to your request within 30 days.

Your personal data shall not be kept for longer than is necessary.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. We will never disclose your information to any third party for such purposes. Occasionally, we may share your data with businesses that are part of the Wow group of companies – businesses that are wholly or part-owned by Wow Holdings Limited (09646592). You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Our Website may, from time to time, contain links to and from the Website of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act and you can request access to the personal data we hold on you and verify the lawfulness of processing.

You can request access to your personal data we hold by emailing We will respond to your request within 30 days and any data will be provided in a machine-readable format.

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

Our partners

We partner with different organisations and companies in order to extend the reach of BenchPress. Our long-term vision is that every business and freelancer will be able to benchmark themselves against their peers based on size, location, and the type of business they are.

Currently, we have partnered with:


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Mailchimp & Co’s data security and privacy policy can be viewed here and you can contact them here.

The Agency Collective’s privacy policy can be viewed here and you can contact them at

The Consultancy Growth’s privacy policy can be viewed here and you can contact them at

The Wow Company, April 2018. Last updated July 2021.

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