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Recording from Thursday 18 March at 6pm

UK BenchPress Results Launch - Online

The hottest UK agency benchmarks and insights to guide your agency through 2021 and beyond. All available live and online.

In 2012, we began our agency benchmarking report – BenchPress. The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. 

BenchPress has grown to become the largest survey of independent agency owners in the UK and is a great way to benchmark yourself against your peers. 


Watch great insights that include:


With all the previous years’ data to draw on, we’ll go into more detail than ever before. We’ll share what’s going to shape your agency in 2021 and beyond, and will reveal benchmarks you won’t hear anywhere else.


We’ll share what you should be focused on in 2021. We’ll also share what the top performers do differently – insights that have the power to transform your agency.


We’ll reveal what works and doesn’t work when it comes to growing a profitable and sustainable agency – one that is capable of thriving regardless of what 2021 may or may not throw at us. You’ll leave with plenty of ideas that you can implement in your own agency right away.

What agency owners say

Having the opportunity to see how we’re performing in comparison to other agencies is immensely valuable. We often use BenchPress data to aid strategic decisions which increases our chances of success

Charles Southey
Founder and CEO of Forge

The topics we covered in this year’s survey


We’ll reveal how working habits have changed since COVID, what the future holds, and how you’re tracking productivity and performance in a world where we’re spending less time in our offices.


This year, we’ve gone into more detail on how agencies price than ever before. We’ll share hourly rates by region and job role, plus who’s charging premium pricing and how they’re doing it.


We’ll be looking at how profit has been impacted by COVID and how agencies are performing against the number one profit metric: Gross Profit %. 

Download the 2021 reports

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About your BenchPress hosts

Peter Czapp will be delivering the results live – if you haven’t heard him speak before you’re in for a treat! He loves helping agencies grow. In 2004, he co-founded The Wow Company, an accounting firm specialising in providing agencies with support and insights so they can make better financial decisions. 

In 2013, Peter went on to set up The Agency Collective, which has grown to become the world’s best peer support community for agency owners. 

Peter is the UK’s leading expert in benchmarking agencies. He loves uncovering what the most successful ones do differently to the rest and will be sharing his unique insight and research during this live broadcast. Be prepared to leave with lots of practical ideas you can implement in your agency right away, including tips to help guide your agency through whatever 2021 throws at us. 


Rory Spence will be the one making sure all your questions are answered. Day-to-day, you can find him helping ambitious agency owners who want to grow beautiful businesses. He’s helped thousands of agency owners across the UK.

Combined with working on BenchPress, he’s your go-to guy for the latest agency insights, stories and best practice.

Rory especially loves helping agency owners make more profit, streamline their financial processes, and be able to take more time to work on the agency, rather than in it.

We’ve partnered with Mailchimp & Co to help agencies increase their chances of success. Learn more.


Find out more

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