Beautiful business
Sales Acceleration Programme 2023
We know that getting off to a great start by winning new business is critical to building momentum that will see you through the rest of the year. It also provides fuel for your journey, helping you fulfil your mission and maximise the positive impact you have on the world.
That’s why we’ve developed the Sales Acceleration Programme, a series of monthly online workshops brought to you by the Beautiful Business Community. These workshops will help you start the year with a tangible boost in new business activity and generate the results you want to see.
The workshops run from 9.30am - 10.30am on the dates below. They’re free to attend and you can join us for as many as you’d find useful.
Attend our monthly events to help you succeed, sustainably
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Tuesday 28th February
Positioning & purpose - the ultimate sales strategy

Tuesday 28th March
Generating leads from your dream customers
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Tuesday 25th April
Nurturing leads, increasing conversion, maximising value
The Full Programme

Tuesday 28th February 2023
9:30 - 10:30am:
Part 1: Positioning & purpose - the ultimate sales strategy
Since launching the Beautiful Business Community, one of the key topics has been balancing purpose with profit. As it turns out, one does not have to compromise the other. The key is in your positioning. Businesses that get this right are able to move to a place where no competition exists and they can charge premium prices as a result. Join this interactive workshop to discover how you can move to this place too, leading your sales strategy with positioning that is authentic to your purpose.
Register and attend so you can learn how to:
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Attract the customers you really want to work with
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Improve your conversion rate
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Charge premium prices for what you offer

Tuesday 28th March 2023
9:30 - 10:30 am
Part 2: Generating leads from your dream customers
Having the capability to effectively and efficiently generate high-quality sales leads is the bedrock of any financially sustainable organisation - be it commercial or not-for-profit. For too many businesses, this flow of leads is inconsistent and of varying quality. Join this interactive workshop to share ideas, best practice and get inspiration on how to consistently generate high-quality sales leads from the customers you really want, regardless of the economic climate.
Register and attend so you can learn how to:
- Identify and find ways to attract your ideal customer
- Use smart tactics to get the right response from the right people
- Get to a place of abundance with more than enough leads for your business
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Tuesday 25th April 2023
9:30 - 10:30 am
Part 3: Nurturing leads, increasing conversion, maximising value
Getting sales leads into the top of the funnel is pointless if your conversion into customers is poor. Likewise, if you are not truly maximising the value of a customer, you are leaving money on the table. Far too many businesses are letting revenue slip through their fingers at a time when they can not afford for that to happen. Join this interactive workshop to discover how to create the ultimate playbook for your business to nurture leads, improve opportunity conversion and maximise customer value.
Register and attend so you can learn how to:
- Manage your sales pipeline and learn how successful businesses do this
- Implement three simple things to improve your conversion rate
- Increase your average customer spend with one simple strategy
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