In January and February of this year, we perfectly captured what UK agency life looked like, through our annual agency benchmarking survey, BenchPress. Since then, the impact of COVID-19 has been felt by every single agency in some way. That is why in April, we launched a short survey looking at the impact of COVID-19 on agencies so far. Download all the reports for your agency.
Started in 2012, our agency benchmark report has grown to become the largest survey of independent agency owners in the UK. Agencies of all shapes, sizes, locations and sectors have participated in it, providing a benchmark for agency owners all over the UK. Thank you to everyone who took part – the results are fascinating.
New for 2020: Three agency reports
This year, thanks to the large number of agencies that took part in BenchPress, we’ve been able to split the survey results based on the size of the agency. In total, you get three reports:
- Benchmarks for £1m+ agencies
- Benchmarks for agencies under £1m
- Impact of COVID-19 on agencies so far
This is an important step in the evolution of BenchPress and agency benchmarking. Our long-term vision is that every agency will be able to benchmark themselves against their peers based on their size, location, and the type of agency that they are. We’ve made a big leap towards that this year and, as more agencies take part each year, we’ll do more analysis for you.
If you received the BenchPress reports earlier in the year, these have now been updated to reflect the current climate.
Don’t own an agency?
We have a specific COVID-19 report for you.
The topics we covered in the COVID-19 survey
The topics we covered in BenchPress 2020
Watch our webinar launching the results
What other people say
We genuinely look forward to BenchPress every year. It gives us detailed external validations on our strengths & weaknesses amongst our peers, and we use those insights to double-down on our positives & build plans to improve our negatives. And all of that makes us a stronger, more stable & more profitable agency for the year ahead.